This is a purely a spec video (note the watermarks) I created as a proof of concept for a emotional branding project. I wanted to include this as an example of how effective editing can be in creating mood and feeling. The concept here is that playing the lottery can be more fun and rewarding than the end game of either winning or losing, the latter being the most likely outcome. From buying a ticket, to choosing your numbers, to scratching your ticket, to finding out if you won online after work- all of these are micro moments you experience while playing the Lottery can more engaging than the typical outcome, which is where the real fun lies. I cut this together in After Effects and Premiere.